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In his new role Arnold will be charged with looking after the day-to-day running of the client team who sell Admedia's products and services to national, local and regional advertisers.

Arnold will lead a team of six sales staff and will work with Admedia's established advertisers. He will also look at ways to grow new business opportunities across a range of sectors, including tourism and motoring.

At Ink Publishing, Arnold managed sales teams selling display online and insert ads in in-flight magazines produced by Ink Publishing for a range of airline clients, including Easyjet, Ryanair and Thomas Cook.

From August 2008 to May 2010, Arnold was classified group head across the magazines Empire, FHM, Mojo, Q and Kerrang! at Bauer Media Group.

He has also worked as a senior sales executive at Redactive Media Group between June 2006 and July 2008, and in the same role at Reed Business Information between March 2004 and June 2006.

Adam Mills, managing director of Admedia, said: "Terry's experience will bring additional focus to national, local and regional clients who are vitally important to our core business and invaluable to our growing client base.

"We believe that our advertising offering is just as strong for a local business looking to do some directional advertising as it is for national brands with a bigger marketing budget. I look forward to working with Terry to grow this area of Admedia's business."