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Adidas takes a thinly-veiled pop at Nike in a new online ad for its MiCoach products, which are intended to rival the FuelBand. The spot, which was created by Iris Worldwide, shows various athletes training as a narrator talks about "your best" as if it is an elusive challenger. At one point, the voiceover explains that your best "doesn’t just do it", referencing Nike’s famous motto.