Adidas "there will be haters - Lionel Messi" by Iris

March 20, 2015

Lionel Messi stars in Adidas' new online spot in its "there will be haters" campaign.

The ad promotes the Barcelona striker's new football boots. Iris created the spot, in which Messi stands motionless as a voiceover tells him that he will never score with his head or make the big leagues.

Credits

Client
Adidas
Agency
Iris
Creative director
Adam Fish
Design director
Iain Robson
Managing partner
Henry Scotland
Group account director
Simon Yoxall
Account director
Ben Buchanan
Producer
Jeremy Muthana
Production company
Frenzy Paris
Director
Ernest Desumbila
Producer
Willy Morencé
DoP
Borja López Díaz
Post-production
Limon Studios Barcelona
Post-production lead
Albert Montero Vera
Music supervision
Earworm
Sound design
String and Tins

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