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Adidas’ official World Cup ad features world-class players including Lionel Messi and Dani Alves and a soundtrack by Kanye West. The spot, which was created by TBWA\Chiat\Day and debuted during the Uefa Champions League final on 24 May, uses the tagline: "All in or nothing." It opens with Messi asleep in his bed, and the Argentine international then starts dreaming about the World Cup and what his competitors are going through to prepare for the tournament. The work was created by Linda Knight and John Figone, and directed by Fernando Meirelles – who shot City Of God – and Cassiano Prado through O2 Filmes.