Adidas "the wake up call" by TBWA\Chiat\Day

Adidas has released its full-length 2014 Fifa World Cup ad. TBWA\Chiat\Day created the spot, which expands on an earlier ad, called "the dream", and stars the Argentina star Lionel Messi among a host of footballers. The online film is part of Adidas’ "all in or nothing" campaign. The work was created by Linda Knight and John Figone, and directed by Fernando Meirelles (who also shot City Of God) and Cassiano Prada through 02 Films and Saville.

Credits

Brand
Chief creative officer
Executive creative director
Creative director
Creative director
Associate creative director
Executive producer
Assistant producer
Managing director
Global account director
Project manager
Account director (Amsterdam)
Group planning director
Global director of strategy (Amsterdam)
Planning director
Director of business affairs
Senior business affairs manager
Production companies
Executive producer
Producer
Sound design
Sound designer
Executive producer
Mix
Mixer
Producer

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