The marketing drive runs for five weeks and raises awareness of adidas' role as official match ball supplier to the UEFA Champions League.
It also aims to drive sales of the Finale Ball, as well as adiPure, Predator and F50i boots.
The campaign was created by Closer, the experiential marketing arm of Billington Cartmell, and includes a competition to give nine young British football fans the chance to ‘win a place on the ultimate stage' by becoming the Official Ball Carriers at UEFA Cup games.
The activity centre on a giant football-shaped inflatable structure which will be positioned in or near key sports stores nationwide. Youngsters will then be invited to demonstrate ball skills to win the chance of becoming an Official Ball Carrier.
A YouTube campaign featuring some of the most talented footballers will be rolled out following the completion of the experiential activity.
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