Hundreds of individual LED’s were sewn into the suit and a Phantom camera that is capable of filming at 1,000 frames a second was brought in to to portray Messi’s football skills.
Brand: Adidas
Agency: Iris
Creative: Adam Fish
Video
Adidas captures Messi's 'genius' by filming skills at 1,000 frames a second
Lionel Messi is dressed in a bespoke LED suit to capture the FC Barceolona star's movement and "reveal the secret of his genius" to communicate the "light in motion" design of the new Adidas boot.
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