Adidas will host a number of live events in key cities, including London, Shanghai, Moscow, New York City, Berlin and Rio de Janeiro. These experiences, the dates of which have yet to be confirmed, aim to provide keen joggers with the chance to experience the new style of running.
The brand has dubbed Energy Running as a 'sport-driven social movement' where participants are encouraged to enjoy the experience. The campaign is primarily targeting women.
Adrian Leek, general manager of Adidas Running, said: "Energy Running is more than lacing up and logging miles. It's a sport-driven social movement that's just as much about putting a smile on your face and earning a like on your feed as it is about breaking a sweat and beating your best."
Alongside the live events, This Is Energy Running will see content social content created for YouTube, Instagram, Facebook and Twitter. Tuesday (1 September) saw Adidas kick off the campaign with an online film, which launched its partnership with a number of influential runners.
Leek added: "This strong roster of influencers, along with our products, services and events focused on Energy Running, connect us to female athletes with even more authenticity and credibility. We have a clear focus on who we want to reach and we're taking a fresh new approach on how we reach them."
More:
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .