Last week, following an extensive pitching process, the /AMP partnership and TBWA\/Tequila were selected to go forward to the second stage when both were asked to submit detailed scope of work proposals.
Rapier and Archibald Ingall Stretton were knocked out at the first stage of the review, which was overseen by Mike Moore, the executive director of consumer markets at .
Adam & Eve and AMP replace CHI & Partners, which parted company with Telegraph Media Group in December last year. CHI handled Telegraph Media Group's above- and below-the-line activity.
Adam & Eve will now be responsible for TMG's above-the-line activity, while direct marketing agency AMP will handle TMG's below-the-line activity.
Moore said: "Adam & Eve and AMP impressed us with their clear understanding of our business and enthusiasm for the brand.
"They demonstrated strong creative ability and expertise across marketing disciplines. It's clear that both agencies share Telegraph Media Group's vision and strategy approach, and we're looking forward to developing a close partnership with them going forward".
The appointment of Adam & Eve/AMP will be effective immediately.
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