±±¾©Èü³µpk10

More than 50 teams, including from Adam & Eve/DDB, Facebook, Manning Gottlieb OMD, MediaCom, Mother and Saatchi & Saatchi, have signed up to take part in the ±±¾©Èü³µpk10 Sprintathon.

The charity race, in aid of Stand Up To Cancer, calls for 105 agencies, media owners, publishers and trade bodies to run a combined marathon distance in less than two hours.

Teams of four will go head to head, running a 400m lap to collectively smash the two-hour marathon time on Thursday 25 July.

In a humorous spot created by Saatchi & Saatchi, ±±¾©Èü³µpk10’s global editor-in-chief, Claire Beale, urged adland to rise to the challenge, saying: "Get involved or get called out."

A ±±¾©Èü³µpk10 team will take part in the race, which was founded by Direct Line’s marketing director, Mark Evans, in 2016. It will take place at the London Stadium community track. To sign up to take part, .

The full list of companies that have signed up so far are:

• Adam & Eve/DDB

• Advertising Association

• Bartle Bogle Hegarty London

• Bauer Media

• Brainlabs

• ±±¾©Èü³µpk10

• Creature

• Digital Cinema Media

• DMA

• Droga5 London

• Dunnhumby Media

• Engine

• Facebook

• Gleam Futures

• Google

• Grey London

• Guerillascope

• Incisive Media

• Internet Advertising Bureau

• ISBA

• Karmarama

• Leo Burnett London

• Magnetic

• Mail Metro Media

• Manning Gottlieb OMD

• MBA

• MediaCom

• Mindshare

• Miroma

• Mother London

• MRM McCann

• MullenLowe Group

• Newsworks

• Pearl & Dean

• Publicis Sport & Entertainment

• R/GA London

• Saatchi & Saatchi

• School of Marketing