±±¾©Èü³µpk10 is urging adland to take part in a charity race to raise money to fight cancer with a humorous video featuring global editor-in-chief Claire Beale.
The ±±¾©Èü³µpk10 Sprintathon in aid of Stand Up To Cancer calls on 105 agencies, media owners, publishers and trade bodies to run a combined marathon distance in less than two hours. Teams of four will be required to run a 400-metre lap at the Olympic Park Community Track.
In the spot, created by Saatchi & Saatchi, Beale enthusiastically puts on her trainers and running gear – which consists of head and wristbands with parallel stripes in the Union Flag colours – while stretching her limbs and refuelling on Champagne.
"Just send me anyone who can run 100 metres," she says before hitting a "personal best" of eight seconds on the treadmill.
The one-minute video also features ±±¾©Èü³µpk10's deputy editor, Maisie McCabe. The ad was created by Rob Potts, and directed by Jan Vrhovnik through Prodigious.
A ±±¾©Èü³µpk10 team will take part in the race, which was founded by Direct Line’s marketing director, Mark Evans, in 2016. It will take place Thursday 25 July. To sign up to take part, .
The full list of agencies, trade bodies and media owners that have signed up so far are:
- Advertising Association
- Grey London
- Karmarama
- Truth
- MRM McCann
- Engine
- DMA
- Gleam Futures
- Thinkbox
- VMLY&R
- Saatchi & Saatchi
- MullenLowe Group
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