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The "Britalia" campaign by Adam & Eve/DDB takes some artistic licence with the subtitles for a scene from Luigi Pirandello's play Come tu mi Vuoi (As You Desire Me).

In this version, the emotional couple are distraught that someone called Harvey Nichols has taken their favourite Italian items, including a Valentino dress, an Armani lipstick and Versace underpants.

The campaign has been created in partnership with the Italian Ministry of Economic Development and the Italian Trade Industry.