Acxiom says the new launch differs from other data tools already on the market because it is not restricted to being country specific and is able to compare consumers globally.
Bruce Carroll, Acxiom strategic development leader said: "Traditionally marketers rely on country-specific demographics and geodemographic systems. These solutions are optimised to perform within a given country and as a result do not allow for effective comparison of consumers between countries."
The new tool will be available internationally, starting with launches in the UK, Germany, France, Spain, the US, Poland, the Netherlands and Portugal.
Meanwhile Acxiom is to rebrand its Japan specific product Acxiom Chomonicx as Personicx Japan.
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