Acxiom launches tour to educate about data marketing

LONDON - Acxiom is embarking on a tour of the UK to explain the role of data in business and direct marketing, between November 23 and December 8.

The afternoon briefings are aimed at board directors, marketing directors, data planners, IT directors, marketing managers and direct marketing and creative agencies that sell products or services to consumers.

Acxiom will cover case studies illustrating how some of the UK's biggest brands have harnessed its expertise in customer information and customer information infrastructure to drive their marketing programmes.

The company is keen to demonstrate its offering now it has incorporated Claritas Europe, Consodata and Altwood into its business.

The briefings are free and places can be booked by phone on 01753 632 024 or , entering the password "briefings".

Running from 4-7pm, the briefings are scheduled for:

  • Manchester Arts Gallery, Manchester, November 23

  • The Caves, Edinburgh, November 24

  • Tiger Tiger, Leeds, November 30

  • Think Tank, Birmingham, December 1

  • Clifton Pavilion, Bristol, December 7

  • Tate Britain, London, December 8

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