Global Launch Tracker uses point of sale and consumer panel data to assess the results of product launches from the previous two years in more than 90 countries.
The service includes consumer trials, repeat purchase and sale benchmarks as well as identifying specific countries where the risk of launching a new product may be unusually high or low.
From their desktop, clients can choose to track single or multiple products in one of over 90 countries and can be used primarily to weigh the risk of a new product launch or track the impact of a competitive launch.
Jane Perrin, ACNielsen managing director of global services, said: "New products are critical to the success of CPG manufacturers. However, they are inherently risky, and introducing new products across multiple countries is even more challenging.
"Global Launch Tracker makes use of ACNielsen's unmatched global sales and consumer information, putting multi-country information together in an easy-to-use application."
ACNielsen is a VNU-owned company.
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