The will focus on providing a new platform for Abbey customers, to make applying for accounts and other banking services easier online. Oyster won the business after a pitch managed through the AAR.
Mary Murphy, head of e-commerce at Abbey, said: "We appointed Oyster Partners as it has a demonstrative track record in developing financial sites and showed us that it really understands the new branding and how we want this to be delivered to our customers."
Luke Taylor, chief executive officer at Oyster Partners, said: "We were able to examine how consumers think and feel about their financial needs, which will be fundamental to developing a site that supports them."
The appointment comes as Abbey seeks to overhaul its online service to fit in with its major new high street revamp, launched in September last year and reported to have cost 拢30m.
The revamp saw the company drop its 53-year-old umbrella logo, as well as the word National, and adopt new pastel shades and typeface. However, the effort came in for criticism at the company's AGM in April when shareholders said the new stores had become "invisible" or looked like "dress shops".
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