The work, which follows ABA's appointment to the account earlier this year, is part of a customer relationship management programme for new and existing customers, aimed at guiding them through the different services available at Rebtel. The company uses VoIP technology to offer users international mobile phone calls at local rates, and the service can be used with any mobile handset.
SMS communications and emails have been developed to target users at key times in their customer journey, following work done to segment Rebtel's customers dependent on their calling activity.
ABA has also developed the functionality to deliver messages to customers automatically on an ongoing basis.
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