The 60-second spot, called 'Diversion', was created by Leo Burnett with planning and buying organised by Carat.
It features a young man, who works for traffic control, purposefully diverting vans of Kellogg's Crunchy Nut to arrive at his office car park along with a diverted milk van, in order for him to eat the cereal.
'The A-Team' brought in £3.6m but was beaten by the other new release of the weekend, 'Karate Kid', starring Will Smith's son Jaden and martial arts star Jackie Chan. 'Karate Kid' pulled in £4.9m and delivered 996,389 impacts.
The eighties remakes however failed to knock 'Toy Story 3' from the top spot of the charts. In the past two weeks the sequel has made £39.8m.
| Total box office figures - 31 Aug | |||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Film | Weekend box office | Weekend impacts | Total box office so far | Impacts so far | |||||||||||||||||||||||||||||||||||||||||||||
| Toy Story 3 (Disney) | £11,493,824 | 2,298,764.80 | £21,187,264 | 4,237,452.80 | |||||||||||||||||||||||||||||||||||||||||||||
| Inception (Warner) | £4,172,568 | 851,544.49 | £14,204,521 | 2,898,881.84 | |||||||||||||||||||||||||||||||||||||||||||||
| The Twilight Saga: Eclipse (E1 Films) | £1,436,792 | 293,222.86 | £25,636,305 | 5,231,898.98 | |||||||||||||||||||||||||||||||||||||||||||||
| Shrek Forever After (Paramount) | £1,223,759 | 244,751.80 | £26,878,721 | 5,375,744.20 | |||||||||||||||||||||||||||||||||||||||||||||
| The Rebound (Paramount) | £360,015 | 73,472.45 | £360,015 | 73,472.45 | |||||||||||||||||||||||||||||||||||||||||||||
| Preditors (20th Fox) | £305,424 | 62,331.43 | £5,302,342 | 1,082,110.61 | |||||||||||||||||||||||||||||||||||||||||||||
| Khatta Meetha (EROS) | £124,104 | 25,327.35 | £124,104 | 25,327.35 | |||||||||||||||||||||||||||||||||||||||||||||
| Get Him To The Greek (Universal) | £119,424 | 24,372.24 | £6,809,659 | 1,389,726.33 | |||||||||||||||||||||||||||||||||||||||||||||
| Splice (Optimum) | £110,225 | 22,494.90 | £110,225 | 22,494.90 | |||||||||||||||||||||||||||||||||||||||||||||
| Leaving (Metrodome) | £39,409 | 8,042.65 | £204,525 | 41,739.80 | |||||||||||||||||||||||||||||||||||||||||||||
| Heatbreaker (Revolver) | £35,431 | 7,230.82 | £539,574 | 110,117.14 | |||||||||||||||||||||||||||||||||||||||||||||
| The Concert (Optimum) | £26,268 | 5,360.82 | £93,679 | 19,118.16 | |||||||||||||||||||||||||||||||||||||||||||||
| Mel Karade Rabba (B4U) | £19,892 | 4,059.59 | £78,646 | 16,050.20 | |||||||||||||||||||||||||||||||||||||||||||||
| How To Train Your Dragon (Paramount) | £17,935 | 3,587.00 | £17,168,517 | 3,433,703.40 | |||||||||||||||||||||||||||||||||||||||||||||
| Sex and the City 2 (Warner) | £15,516 | 3,166.53 | £21,606,766 | 4,409,544.08 | |||||||||||||||||||||||||||||||||||||||||||||
.jpg)
.jpg)