888.com 'bingo superstars' by Grey London
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Advertiser
888.com -
Agency
Grey London -
Sector
Media / Entertainment Brands and Digital brands
Grey has created a cross-media campaign for online bingo gaming site 888.com in order to attract a younger female audience.
The combination of 30 and 60-second spots features wannabe pop star Lucy on her rise from bingo star to superstar.
The campaign aims to inject a little glamour into a game long associate with old ladies playing bingo in their town hall on a Wednesday night.