LONDON - Grey London has won the £3 million advertising account for the online gaming company 888.com.
The agency picked up the business following a pitch against JWT, Joshua G2 and Doner Cardwell Hawkins.
Grey's first brief will be to create campaigns for a number of poker and bingo products due to launch in the next few months.
The incumbent on the account was CHI & Partners, which picked up the business in 2007. The agency decided not to re-pitch.
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