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Image from old episode of Casualty

The creative believed the idea was ultra sound, the client declared it chronic

or two bloodied OAPs – rotated around the scenes to make it look busy. Grey’s ...

Will Ferrell, the actor who plays Buddy, appearing in Asda Christmas campaign

Havas London's wildcard idea: how Buddy the Elf came to life with Asda

initiatives, such as providing a £1 meal deal for OAPs, offering a "kids eat for ...

Still from Asda ad

Asda calls on Buddy the Elf to spread Christmas cheer

a £1 meal deal for OAPs, continuing its kids eat for £1 offer, as well as cost-o...

Headshot of Jon Mew

Digital ad spend is thriving – but we can’t afford to be complacent

Programme (OAP). For those that aren’t familiar with it yet, the OAP is rev...

This autumn, collaboration is back and our working lives change forever, says Joe Mackay-Sinclair

Brand comms: After dormancy, creation. After stasis, action. After no Guinnesses in the pub...

in The OAP, having multiple Guinnesses in The OAP. This autumn, collaboration is ...

±±¾©Èü³µpk10's most-read opinion pieces of 2019

the only thing that matters (and always check to see if your OAP next-door neighbour was a...

Diet Coke tries for trendy with 'You do you' campaign

by Wieden & Kennedy London, the surrealist "Grannies" shows a pair of OAPs ogling 84-y...

How ITV and The National Lottery created 'the nation's biggest ever sports day'

. Partners ranged from local sports clubs, Scouts groups and OAP centres, to national gover...

SunLife: The ad, created by Mother, attempts to move away from stereotypical views of older people

What the older generation really wants from marketers

. To uncover the realities of a life stage that isn’t quite OAP, yet neither is it OT...

Eurostar unveils new trains on Instagram

tell different stories using animated videos and images, including a couple falling in love and ...