Search results for "Mattel"

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Barbie

We'll Call You - Mattel

February 04, 2009, by Staff Marketing

Barbie might be an icon in the public consciousness and the queen of Mattel鹿s toy offering...Mktg Hello? Mattel [Mumbles] Mktg Sorry, I can't hear you very well. Mattel OK, I ...

Mattel in Barbie loyalty scheme

December 06, 2006

Mattel is to launch a loyalty scheme for its 47-year-old Barbie doll brand as it continues ...Mattel has sounded out several direct marketing agencies to develop and promote the scheme,...

MindShare hires Weller for Mattel

January 23, 2004, by Jeremy Lee

Generation Media and a familiar figure in the child advertising scene, to head its international Mattel a...

CAREERS: Movers - Mattel UK

January 31, 2002

Rachel Middleton-Smith and Annabel Kuhn have joined Mattel UK due to a restructuring of it...

Mattel restructures marketing team

January 24, 2002, by TANIA MASON

Mattel, the UK's largest TV toy advertiser, has split the role of marketing director into ...

Wagon Wheels ties with Mattel

April 30, 2001

Wagon Wheels has teamed up with Mattel and Hot Wheels for an on-pack promotion themed arou...

Mattel unveils marketing initiative

August 11, 1999, by LUCY BARRETT

Toy giant Mattel has unveiled a new marketing initiative for its Barbie doll range, kickin...Toy giant Mattel has unveiled a new marketing initiative for its Barbie doll range, kickin...

Mattel goes to Dynamo

December 17, 1998, by DANNY ROGERS

Mattel has appointed Dynamo to handle direct marketing and sales promotion activity for it...Mattel has appointed Dynamo to handle direct marketing and sales promotion activity for it...

Mattel: creates content, not just ads, for brands like Barbie

How Mattel is evolving beyond the ad

August 19, 2016, by Shona Ghosh

Mattel's content division, which launched late last year, has appointed its first chief con...A push into content marketing is indicative of how Mattel is trying to navigate changes......

Olivia and Jen from Channel Five鈥檚 Milkshake! opened the entertainment centre

In pictures: Mattel Play! opens in Liverpool

March 24, 2016, by Grace Caffyn

Mattel officially opened its Mattel Play! attraction in Liverpool on Tuesday (22nd... manager of Mattel Play! Liverpool, said: "We’re so pleased and excited to be fi...

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