Wagon Wheels has teamed up with Mattel and Hot Wheels for an
on-pack promotion themed around dads and lads.
Triple packs containing six Original, six Jammie and six Double Choc
Wagon Wheels come with a free Hot Wheels car.
Senior brand manager Carys Evans explained: 'Wagon Wheels and Hot Wheels
is an obvious brand match and a winning combination.'
The promotion, launched at the beginning of April, will run through to
June when consumers will get the chance to win prizes including a family
trip to see the US Grand Prix in Indianapolis, or ten pairs of tickets
to the British Grand Prix.