Wagon Wheels ties with Mattel

Wagon Wheels has teamed up with Mattel and Hot Wheels for an

on-pack promotion themed around dads and lads.



Triple packs containing six Original, six Jammie and six Double Choc

Wagon Wheels come with a free Hot Wheels car.



Senior brand manager Carys Evans explained: 'Wagon Wheels and Hot Wheels

is an obvious brand match and a winning combination.'



The promotion, launched at the beginning of April, will run through to

June when consumers will get the chance to win prizes including a family

trip to see the US Grand Prix in Indianapolis, or ten pairs of tickets

to the British Grand Prix.



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