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Global hotspots

June 13, 2013

global is also important. For instance, with its 204 destinations, Turkish Airlines became...

THERE ARE NO GLOBAL BRANDS ..

November 21, 2002, by JENNIFER HISCOCK

... or are there? The question put to global consumers uncovered truths that challenge the ...In an era of growing tribalism and anti-capitalism the concept of global brands is meaningl...

Nike: careful on localisation

There are no global brands...

November 20, 2002

...or are there? The question put to global consumers uncovered truths that challenge the '...In an era of growing tribalism and anti-capitalism the concept of global brands is meaningl...

Globalization in media

May 29, 2002, by MediaWeek

Globalization in media..., the media industry itself has been impervious to the pull of globalization. While Coca-Co...

Global Digest

May 15, 2002, by MediaWeek

Global Digest... the past six months, according to Nielsen// NetRatings' First Quarter 2002 Global Internet...

Global Digest

April 10, 2002, by MediaWeek

Global Digest...The Wall Street Journal has launched its first global advertising campaign across print med...

Going Global: The Global Challenge Checklist

November 13, 2009, by Paul Hague, B2B International

required for global campaigns. In fact, 拢120,000 is likely to be a respectable budget for ...

Going Global: Going on with Going Global

November 13, 2009, by Suzanne Bidlake

Global marketers are battling on despite the 'economic tsunami' and issues of international...The more than small inconvenience of a global recession may have forced us all over the pas...

Global Advertising: Clients talk global

May 27, 2004

Four top-level marketers from global brands talk about the factors influencing the ad indus... but that doesn't mean a vanilla solution to meet global needs. - LATIN AMERICA by Alessio...

Bacardi Global...talking to agencies

Bacardi Global lines up agencies for global review

August 06, 2008, by Caroline Lovell

LONDON - Bacardi Global Brands has contacted several network agencies as it looks to review...WPP's Y&R group currently handles the lion's share of Bacardi's global creative, includ...

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