The Wall Street Journal has launched its first global advertising campaign across print media, TV and airport billboards in major cities around the world. The multi-million dollar, year-long campaign will highlight the strength of the global Journal brand and includes posters at London Heathrow, Hong Kong and John F Kennedy airports, plus ads in leading global magazines.
Clear Channel Airports has been awarded the seven-year contract for exclusive advertising rights at Jorge Chavez International Airport in Lima, Peru. Sales for the first year of the operation are expected to be about $1m.
US magazine and ad revenue dropped 5.6% in the first quarter to $3.59bn from $3.8bn in 2001, on a 14% drop in ad pages, according to Publishers Information Bureau figures. March ad sales showed a slight improvement, with revenue down only 1.3% to $1.51bn.
AOL Time Warner incoming chief executive Dick Parsons is developing a corporate strategy to stem the group's recent share price loses when he replaces Jerry Levin next month. It is thought his plans will include a review of the company's internet business AOL which has suffered as customers opt for broadband web access over dial-up services.
Global outdoor specialist Poster Publicity has signed a partnership with Spanish outdoor planning and buying agency Multisporte. The deal gives Multisporte's clients access to Poster Publicity's 15 office worldwide network. Poster Publicity has also signed similar partnerships in Belgium, South Africa and Argentina.
Newspaper publisher The New York Times has bought a
50% stake in a history channel owned by Discovery
Communications in a move to revamp its content, expand distribution and cross promote brands. Discovery Civilization Channel, purchased for $100m, is available in 14 million US households. It made its debut in 1996.
EuroNews, the pan-European news channel, has signed its first distribution deal in the US with Cablevision System Corp. The channel, available 24 hours a day in seven language versions, will be available to the subscribers of Cablevision's new digital offering, iO:Interactive Optimum, in the New York area covering 550,000 homes.
Canadian media groups have warned that many pay-TV subscribers are abandoning regulated services in favour of "possibly illegal" services broadcast from across the US border. A group including satellite TV companies BellExpressVu and StarChoice, Canadian broadcast trade groups, film and TV producers has filed a complaint to the Canadian Radio-television and Telecommunications Commission media watchdog.
Clear Channel has won the $95.5m five-year contract to sell advertising on the subway and buses in Stockholm, the single largest outdoor advertising contract in Sweden. Clear Channel has held the contract since 1998 and renewed the agreement following a competitive tender against undisclosed rivals.
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