Articles: 28401 Results Search help Filter results »
Order By: Relevance | Date

MOVING UP: Career ladder - Appointment at DP&A

December 31, 2001

Narinder Kumar has been taken on by DP&A as senior data planner, where he will head up the data pla...

IN DEPTH: Graduates - Industry talent. It may not seem the ideal time to be breaking into DM, but one degree is giving graduates a head start Holly Acland reports

December 31, 2001, by HOLLY ACLAND

Next June a rare breed of student will graduate from Buckinghamshire Chilterns University College a...

Milk bottle message wins DMA's top prize

December 31, 2001, by NOELLE MCELHATTON

A door-drop campaign featuring a message in a milk bottle has scooped the Grand Prix at this year's...

ASA makes first ruling against an SMS campaign

December 31, 2001

The Advertising Standards Authority has upheld a complaint against a text message campaign for the ...

EHS Brann boss tips more consolidation

December 31, 2001, by PETER CRUSH

The merger of Brann Agency UK and ehsrealtime will pave the way for further agency consolidation, a...

PROFILE: Fuller's - Making ale cool again. Fuller's marketing manager James Whelan explains how his view of direct marketing pulls in punters

December 31, 2001, by JAMES WHELAN

If real ale wasn't naturally flat, the fact the bitter market has lost its fizz in recent years mig...

MAILING: Practising what you preach - The UK DM industry produces some of the best work around. But how good is it at marketing itself? Rachel Barnes reports

December 31, 2001, by RACHEL BARNES

As another year closes and 2002 budgets are being set, DM suppliers are having to work harder to be...

MOVING UP: My first job - Tod Norman, partner, Zalpha

December 31, 2001

Being a card-carrying socialist was always a problem in the US. So when my passion for equality rea...

BELOW THE BELT: Kinmont in the jaws of death

December 31, 2001

Below the Belt just wouldn't be the same without a further installment from direct marketing's deat...

BENTLEY CASE STUDY: The Rich List - When Bentley devised bespoke marketing to match its cars, it hit on a way to hone in on its elite target audience

December 31, 2001, by HOLLY ACLAND

One-to-one marketing may be a useful catch-all phrase to describe the principles behind direct mark...

Filter results

Publication

Hubs

Date

News type

Discipline

Sector

Author