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CUSTOMER LOYALTY: A-Z of customer loyalty - With an inevitable emphasis on C for Customer and D for Data, our alphabetical glossary will make sure you can always tell a cluster from a terabyte whenever the need arises

July 02, 1998, by TIM ROWELL

AFFINITY CARDS...

CAMPAIGN DIRECT: Profile - Maureen Mitchell. How Sainsbury’s is finding the best way to help customers shop online. What is home shopping - and will it actually work? Maureen Mitchell has the answers, Tim Rowell says

June 04, 1998, by TIM ROWELL

It’s a familiar tale. It’s Friday afternoon and friends are due for dinner. You’r...

CAMPAIGN DIRECT: MARKETING CHALLENGE: Why Honda sent out bath sponges to highlight CR-V launch - Honda experimented with direct mail to show off its new image to drivers, and it worked, Tim Rowell says

August 14, 1997, by TIM ROWELL

It’s not often consumers receive bath sponges, salt and pepper shakers and ice-cube moulds as...

CAMPAIGN DIRECT: BRIEFS

July 17, 1997, by TIM ROWELL

Victoria Wine is testing a home shopping service, called Cellars Direct, which is pitched at consu...

CAMPAIGN DIRECT: MARKETING CHALLENGE: Why Internet users are being paid to view online advertising

July 17, 1997, by TIM ROWELL

HT Mail pays customers to read e-mail ads. What will advertisers gain from this scheme, Tim Rowell...

DIRECT: MARKETING CHALLENGE - How ’having a One-2-One’ became a national preoccupation/The success of BBH’s work for One-2-One is based on carrying a theme through the line, Tim Rowell finds

June 19, 1997, by TIM ROWELL

Along with ’Who’s your favourite Spice Girl?’ and ’Can I have a Buzz Lighty...

DIRECT: BRIEFS

June 19, 1997, by TIM ROWELL

Claydon Heeley has won pounds 500,000 of below-the-line for British Airways, following the recent r...

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