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AGENDA: Countdown to a profitable 2000 - The Millennium Bug has a range of possible effects which marketers must take into account and plan for. However, preparation could offer companies an advantage over rivals, writes Rachel Baird

September 02, 1998, by RACHEL BAIRD

As Action 2000 last week launched TV ads to persuade businesses to respond to the Millennium Bug pr...

NEW MEDIA: ESI selects two Carat units for investors’ push

September 02, 1998, by RACHEL BAIRD

Electronic Share Information (ESI), the UK’s first online trading services provider, has appo...

NEW MEDIA: Kiss FM revamp promotes funky site and sounds

September 02, 1998, by RACHEL BAIRD

Dance music station Kiss 100 FM has relaunched its web site this week in an attempt to bring it clo...

PROFILE: Roll model - STEVE DUNCAN, DIR OF CONSUMER MARKETING, BRANDS FORT JAMES

August 12, 1998, by RACHEL BAIRD

Wigan may be best known for its pier, its Rugby League team and its native delicacy Uncle Joe&rsquo...

PROFILE: Data protector - ELIZABETH FRANCE DATA PROTECTION REGISTRAR

July 15, 1998, by RACHEL BAIRD

Marketing managers must often feel that data-protection law is the root of all evil: a tiresome bea...

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