Dance music station Kiss 100 FM has relaunched its web site this
week in an attempt to bring it closer to the brand’s cool and funky
image.
The site has been designed by Traffic Interactive, which won the
business at the end of last year. A spokeswoman at Traffic said: ’The
site has a totally new approach. It focuses more heavily on the chart
sites and music. There is no more boring stuff such as DJ biographies
and other corporate material like that.’
The new features include seven top-ten charts, which can be heard in
small soundbites in real audio. There is also a new section called Pink
Oboe, which allows visitors to hear number-one hits. The users have
seven objects which, when clicked, spin to reveal the track they have
chosen.
The site also includes a new game called Four Temptations of Sweet
Billy.
Players can choose from four sections: loud music, drugs, sex, and
blow-up dolls.
The site can be found at www.kiss100.com.
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