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CAREERS: Comment - Staff resources should be key to all firms’ visions

September 23, 1998, by NICK SHORT

Walk into the reception area of any major company these days and you will find a copy of the compan...

MARKET RESEARCH LEAGUE TABLES: Quantitative leaps into action - The increased burden of recruitment and training is a top issue for industry leaders

September 23, 1998, by NICK SHORT

The image of market research that comes most readily to mind for most people is the interviewer, ar...

MARKET RESEARCH LEAGUE TABLES: Fresh focus for qualitative - A healthy obsession with new methods and added value sees qualitative on the up

September 23, 1998, by NICK SHORT

To judge by newspaper comments, you’d think the country was being run by a new and dangerous ...

MARKET RESEARCH LEAGUE TABLES: The magic of mystery - Mystery shopping is an area of research offering valuable insights for clients

September 23, 1998, by NICK SHORT

Last year the UK’s second biggest mystery-shopping specialist, NOP, bought the sector leader,...

MARKET RESEARCH LEAGUE TABLES: Continuous extends its reach - Continuous research offers long-term services and better financial stability

September 23, 1998, by NICK SHORT

Continuous and syndicated research differs from ad hoc work in a couple of important ways....

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