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NEW PRODUCT DEVELOPMENT: From the drawing board to the shelf - We asked top designers to invent a ’functional food’ concept. Holly Acland reports

October 20, 1999, by HOLLY ACKLAND

There are few genuinely new categories which emerge in the FMCG sector, so it’s little wonde...

EXHIBITIONS AND CONFERENCES: Motor brands use the lure of leisure - Marketing’s Holly Acland reports back from Opel Live in Germany, on the likely commercial rewards of its first automotive theme park

May 19, 1999, by HOLLY ACKLAND

The philosophy is simple: give the consumer a good time and brand loyalty should follow. Using leis...

CAREERS: Creativity wins on recruitment - Companies on the recruitment trail would do well to get more creative in their advertising, as last month’s awards event revealed. Holly Acland reports

February 11, 1999, by HOLLY ACKLAND

Greater creativity in recruitment advertising campaigns could be the answer for companies which bem...

SALES PROMOTION: Do’s and Don’ts of sales promotion - What makes a winning promotion? Experience of past campaigns is as good a guide as any. Holly Acland offers several pointers

September 16, 1998, by HOLLY ACKLAND

Identifying the value of any one activity when it is enmeshed in a broader marketing strategy is th...

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