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THE MAN WHO MADE A MONKEY OUT OF ADVERTISING: Christos Cotsakos sees failure as a step to success, which could be why he was happy to waste dollars 2m on a TV ad, Amanda Hall says
Christos Cotsakos is the internet chief executive who wasted dollars 2 million on a television ad st...
Public Relations: Global ambitions - Hardly a month goes by without a communications group adding another PR operation to its portfolio Amanda Hall examines how relationships between group agencies work in practice.
It’s official: advertising groups have fallen in love with PR agencies. Long the poor relatio...
THE BOARDROOM PLAYERS - NIGEL CLARE - One of eight category leaders reporting to Heinz group chief executive Bill Johnson, Nigel Clare is looking for the ketchup equivalent of ’Beanz Meanz Heinz’
Nigel Clare is spending dollars 50 million on ketchup. To be precise, he is spending dollars 50 mil...
THE BOARDROOM PLAYERS - ERIC NICOLI: Eric Nicoli understands and cares about brand loyalty and knows how to use advertising to combat retail challenges. Amanda Hall meets the chief executive of United Biscuits
Agencies selling to Eric Nicoli, chief executive of United Biscuits, are preaching to the converted...
THE BOARDROOM PLAYERS: PAUL WILKINSON - Rank Hovis McDougall’s chairman knows a thing or two about ads, having spent 30 years dealing with agencies. And he’s learnt that great ads aren’t born instantly
Next time you’re experiencing pre-pitch nerves, spare a thought for client anxiety. If Paul W...
THE BOARDROOM PLAYERS: HANS SNOOK - Orange’s chief executive admits that advertising has had a significant role to play in the success of the mobile phone group, though he does have some niggles
Hans Snook does not deal in guess work. As the chief executive of the mobile phone group, Orange, w...
THE BOARDROOM PLAYERS: ALLAN LEIGHTON - Asda’s chief executive is a self-confessed fan of wallpaper advertising who has turned round the supermarket chain by sticking doggedly to the price message
Somewhere in a Turkish holiday resort, there is a fruit stall that carries a sign proclaiming its g...
THE BOARDROOM PLAYERS: BILL COCKBURN - BT is the UK’s top-spending brand and its group managing director wields a pounds 200 million ad budget. In return, Bill Cockburn expects his agencies to sweat heavily By Amanda Hall.
Bill Cockburn is the client to die for. As the boss of BT in the UK, he runs Britain’s bigges...
DIRECT NEWS: Spirit to back Mike Berry’s direct marketing start-up
Spirit, the advertising agency launched in April by Michael Dobbs, Richard Hammond and Mitch Levy, ...
CLOSE-UP - NEWSMAKER/TONY DOUGLAS: After the COI, a Lambeth walk into FCB challenge. The task of reviving FCB’s fortunes in Europe will not be easy. By Amanda Hall
Tony Douglas is heading back to adland. Two years in the unglamorous environs of the south London b...
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