Topic page for supermarket at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of supermarket articles and analysis

Articles: 14 Results
Morrisons: Christmas cheer, with like-for-like sales up for first time in two years

Breakfast Briefing: Morrisons Christmas sales surprise City, Ryanair appoints marketing ops director

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Christmas shopping: Nielsen predicts UK shoppers to spend £6.4bn in fortnight to Christmas Day

Supermarkets set to cash in £6.4bn over fortnight to Christmas

UK shoppers are forecast to spend more than £6.4bn at the supermarket in the two weeks leading up to Christmas,

How to be a great workplace: Waitrose

How to be a great workplace: Waitrose

As part of our #EventCareers and Workplace report, we take a look at the working culture of Waitrose's events team.

Innocent opens its winter Super Market

In pictures: Innocent opens pop-up Super Market

Drinks brand Innocent enlisted agency Amplify to create a pop-up supermarket near London Bridge Underground station, open to the public

Aldi's New Year ad for its £9.99 Champagne

Five reasons we shop at discounters - and five ways for supermarkets to hit back

As the success of the discounters dominated much of the retail trading news over the festive period, Simon Goodall, chief

Tesco's profits fell 23.5% in the six months to August

Tesco must learn the difference between value and price

The savvy shopper is voting with their feet (and their wallets) as Tesco loses out, writes retail expert Kate Jones,

Asda: Christmas ad campaign by Saatchi & Saatchi

Asda calls review of £100m ad account

Asda has called a review of its £100 million creative account.

Is there a future for price-comparison advertising?

The recession and supermarket price wars have driven an increase in campaigns competing to offer consumers the lowest price,

Tesco adds 100 discount lines

LONDON - Tesco is adding 100 lines to its discount range as part of its effort to establish itself as

Mark Ritson

Tesco takes fight to Aldi: Can the shift to a fighter brand strategy prove business-school theories wrong?

The marketer who is bored with Tesco is bored with life. If you have been into a Tesco store recently,