Topic page for supermarket at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of supermarket articles and analysis
Breakfast Briefing: Morrisons Christmas sales surprise City, Ryanair appoints marketing ops director
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.
Supermarkets set to cash in £6.4bn over fortnight to Christmas
UK shoppers are forecast to spend more than £6.4bn at the supermarket in the two weeks leading up to Christmas,
How to be a great workplace: Waitrose
As part of our #EventCareers and Workplace report, we take a look at the working culture of Waitrose's events team.
In pictures: Innocent opens pop-up Super Market
Drinks brand Innocent enlisted agency Amplify to create a pop-up supermarket near London Bridge Underground station, open to the public
Five reasons we shop at discounters - and five ways for supermarkets to hit back
As the success of the discounters dominated much of the retail trading news over the festive period, Simon Goodall, chief
Tesco must learn the difference between value and price
The savvy shopper is voting with their feet (and their wallets) as Tesco loses out, writes retail expert Kate Jones,
Asda calls review of £100m ad account
Asda has called a review of its £100 million creative account.
Is there a future for price-comparison advertising?
The recession and supermarket price wars have driven an increase in campaigns competing to offer consumers the lowest price,
Tesco adds 100 discount lines
LONDON - Tesco is adding 100 lines to its discount range as part of its effort to establish itself as
Tesco takes fight to Aldi: Can the shift to a fighter brand strategy prove business-school theories wrong?
The marketer who is bored with Tesco is bored with life. If you have been into a Tesco store recently,
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