New lines include a skincare line and a kid's clothing line, called Molly and Jack.
Last September Tesco launched 350 discount brands in an attempt to stop its cash-strapped customers defecting to budget supermarkets, such as Aldi and Lidl. Tesco then added another 100 lines at the beginning of this year.
Britain's biggest supermarket also launched a cheaper version of Marks & Spencer's successful ‘Eat in for £10' offer this week in time for Valentine's Day. It is offering a main, side dish, dessert and bottle of wine for two from the Tesco Finest range for nine pounds.
In January Tesco revealed its worst Christmas sales since the last recession, which retail analysts claimed was the result of sales of Tesco's own-brand budget ranges eating into its profit margins.
JP Morgan claimed it has developed a ‘price problem' and overextended its brand by excessively segmenting its customers.
Britain's biggest supermarket chain reported a 2.5% sales rise for the seven weeks to January 10, its smallest increase in Christmas sales since 1993. Its rival Sainsbury, Asda and Morrison, who've kept their more straightforward pricing models, reported far stronger sales growth.
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