Topic page for pitching at 北京赛车pk10 UK

北京赛车pk10 UK topic page, a collection of pitching articles and analysis

Articles: 15 Results
Content creators have three seconds to impress
May 27, 2015 by Red Bee

Brands, you've got three seconds

Whatever your story, however brilliant and bold, however ingenious, however the climax plays out, it is nothing without a strong

Jeremy Lindley speaks at AWE in Piccadilly, London
March 24, 2015 by Alison Ledger

AWE 2015: Long-term agency partnerships are key, says Diageo chief

Jeremy Lindley, global design director of Diageo, has said he is "not a fan" of pitching to agencies and believes

Brand Experience Report 2014: Pitching trends
November 28, 2014 by Alison Ledger

Brand Experience Report 2014: The pitch process

The fourth report from Event's Brand Experience research reveals five ways pitching is changing and how agencies must rapidly adapt

Event's 2014 Brand Experience Report surveyed more than 120 agencies
November 10, 2014 by Alison Ledger

Top 25 brand experience agencies list

Event has compiled a list of 25 brand experience agencies as part of its first Brand Experience report, in association

October 01, 2014

Brand Experience Report 2014

Our first Brand Experience report, in association with Vivid Interface, gets to the heart of experiential.

ITV's Kia Hanly and Alison Williams from L'Oreal share their thoughts on pitching
June 10, 2014 by Samantha Edwards

Event TV - Brands reveal what agencies should do in the pitching process at Event 360

Creativity, an open conversation and thorough research should be a key focus for agencies during the pitching process, brands at

Agencies reveal how to pitch in our May special report
May 02, 2014 by Samantha Edwards

Event in print: May 2014

Get to grips with the art of pitching in our latest issue of Event magazine and find out how brands

Pitch process: client briefs should be better articulated
May 16, 2013 by Rachel Barnes

Marketers lack clarity on budgets and briefs, say agencies

Fewer than half of agencies believe that client briefs are well articulated and that the marketers' requirements are clear during

December 08, 2011 by Paul Phillips

Are you a murder detective or a monkey hunter?

Should agencies crack a brief speedily, or does slow and steady win the race? Paul Phillips discusses pitching approaches.

John Billett is the chief executive of Johnbillett.com
October 06, 2011 by John Billett

John Billett: Advertisers need to be wary of stepping into 'honeytraps'

Pooh could never get enough honey. The insurance referral fees scam following the city coup with exchange-traded funds had not