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Brand and agency spotlight - finance

First Direct, Havas SE Cake and House of Experience speak to Event about making activity in the financial sector appeal

First Direct uses cups to show how easy it is to save, in #SavingCup Twitter push

First Direct is promoting its SaveApp with a social media campaign dubbed #SavingCup, which through the use of quirky illustrations

The best (and the worst) CGI animals in ads

Marketers' love affair with CGI animals continues apace. McVitie's latest tongue-in-cheek riff on the cute kitten YouTube phenomenon makes its

First Direct's 'Little Frill' ad is a little bit of a yawn

How Atom plans to become the UK's mobile-first bank

As traditional banks struggle to maintain branches and axe staff, upstart Atom wants to break the mould and become the

Four banking brands getting content marketing right

Banks are trying to restore their damaged reputations through the use of content marketing, says Shafqat Islam, chief executive, NewsCred.

First Direct chief and Metro Bank founder to launch digitally-led national bank

Anthony Thomson, the former marketer and founder of Metro Bank, is gearing up to launch Atom, a digitally led bank

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as