Topic page for Rugby World Cup at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of Rugby World Cup articles and analysis

Articles: 167 Results
O2's projection mapping stunt encouraged people to pledge their support for England during the RWC

Five brands that tapped into consumers' patriotism

With St George's Day taking place on Saturday (23 April), Event thought it fitting to take a look at some

One of Coca-Cola's highlights was a pop-up Contour Centenary Bar with Rita Ora

Hot brands to watch in 2016: Coca-Cola

Coca-Cola was the top read story within our hot brands series earlier in the year, so if you haven't ready,

Land Rover debuted three limited-edition Defender models with sand art in Anglesey

Hot brands to watch in 2016: Land Rover

Over the next two weeks we take a look at some of the hottest brands making waves on the experiential

Heineken devised a host of activity as part of its sponsorship of the Rugby World Cup

Hot brands to watch in 2016: Heineken

Over the next two weeks we take a look at some of the hottest brands making waves on the experiential

Cardiff Bay has a number of restaurants and events spaces (Photo credit: Fred Bigio - Flickr/Creative Commons)

Destination: We're all off to... Cardiff

Located on the south coast of Wales, the port city of Cardiff is a popular tourist destination and hosts a

O2 is focusing on the fans for its 6 Nations marketing activity

6 Nations transformed by Rugby World Cup legacy and first ever ITV broadcasting

This year's 6 Nations will be unlike any other as it rides the coat tails of England hosting the Rugby

Heineken's Moderate Drinkers Wanted falls in line with its Enjoy Heineken Responsibly campaign

Heineken plans experiential for responsible drinking campaign

Drinks brand Heineken has launched a new campaign as part of its Enjoy Heineken Responsibly initiative, entitled Moderate Drinkers Wanted.

We pitch Land Rover and Citroën against each other in this month's Brand Slam

Brand Slam: Land Rover vs. Citroën

In this month's Brand Slam we compare the experiential activity of two automotive giants: Land Rover and Citroën.

Guy Horner joined TBA as managing director 15 years ago

My Event World - Guy Horner

Guy Horner, the managing director of TBA spoke to Event about his hidden hovercraft talent, the agency's work around the

It was claimed the projection could be seen from space

Five of the best projection mapping stunts

With the popularity of projection mapping only likely to increase, we take a look at some of the most impressive