Topic page for Pirelli at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of Pirelli articles and analysis

Articles: 4 Results
Gender stereotyping - can brands fight sexism or only indulge in in opportunistic tokenism?

Gender stereotyping: can brands fight sexism or merely dabble in tokenism?

Advertising has long pandered to the notion of an ideal body type or used sexist sentiment to flog products to

Watch: the public reacts to Pirelli's new feminist direction for its 2016 calendar

Pirelli took complete u-turn on its usually supermodel laden calendar to feature women that are famous for reasons other than

Carl Lewis: the athlete stars in one of Pirelli's most famous ads from the 90s

Pirelli picks DDB for global account

Pirelli, the world's fifth largest tyremaker, has appointed DDB Paris as its global ad agency after a competitive pitch.

Pirelli

Pirelli appoints Capitalize

Pirelli has appointed Capitalize to promote its motorcycling activities in the UK and lead its PR campaign.