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Capitalize will raise the profile of the Italian tyre brand at events such as the British Superbikes Championship, which kicks off on10 April, and the Isle of Man TT from 30 May.

The campaign will emphasise Pirelli's brand message ‘Power is Nothing Without Control'.

"It's a great honour to have been chosen by Pirelli and we are relishing the challenge of promoting the numerous products through its motorcycle racing activities," said Capitalize director Alison Forth.