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±±¾©Èü³µpk10 UK topic page, a collection of McLaren articles and analysis

Articles: 34 Results

McLaren and DETC join forces for Virtual Reality Show

McLaren and the Digital Engineering and Test Centre (DETC) have teamed up to stage an activation at the Virtual Reality

McLaren announced as automotive partner for Chestertons Polo in the Park

Automotive brand McLaren has been announced as the official automotive partner for Chestertons Polo in the Park, and will be

Honda: celebrating its F1 history ahead of Australian Grand Prix

Honda celebrates F1 story ahead of Australian Grand Prix

Honda has unveiled its Formula One digital offering ahead of McLaren-Honda's first appearance during the Australian Grand Prix.

Disney: the MagicBand was the company's first wearable tech foray

Disney and McLaren see future in wearables

Brands including Disney, McLaren and Network Rail have partnered with the government's technology quango, Innovate UK, to look for up-and-coming

Samsung: rolls out tactical digital campaign around Prince George's first birthday

Samsung swoops for McLaren digital boss James Keady

McLaren Automotive global digital boss James Keady has joined Samsung has its UK head of digital.

Nick Jones: head of digital and CSR at Visa Europe

Beware buzzwords and trust your gut instinct, say senior Burberry, RSA, Visa marketers

Marketers must be wary of buzzword "obsessions" and learn to trust their "gut" instinct, according to a panel of marketers

Gravity: picked up seven Oscars

Oscar-winners Framestore on how marketers can benefit from 'Gravity' VFX innovations

As Framestore basks in the glory of its Oscar-winning VFX exploits for ground-breaking movie 'Gravity', client services director Nykeeta Tish

McLaren takes on the Nürburgring-Nordschleife track (aka The Green Hell)

McLaren takes on 'The Green Hell' and wins

"This is the world's most challenging race track. 154 bends. 20.83 kilometers. Too dangerous for Formula 1. No wonder Jackie