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Articles: 16 Results
Games giant EA launches Battlefield 1 with giant bunker

EA launches Battlefield 1 with giant bunker

Games giant EA has launched its new game, Battlefield 1, to its head office staff in Guildford with a World

Havas SE Cake will launch Star Wars Battlefront in November

Havas SE Cake to handle EA product launches in PR brief win

Havas SE Cake has been handed Electronic Arts' (EA) PR account for its shooter and action titles, which will see

Video games: machinima is enabling consumers to create content

Machinima: How brands are making films within games

Creating movies from within computer games may sound like something best left to teenage boys, but the art of machinima,

Gareth Kane, planning director, Game Room

Think BR: Threats are simply dangers we can see

A lesson from the games industry could affect marketers and creative agencies alike, writes Gareth Kane, planning director, Game Room.

O2: pushed Priority Moments with Twitter campaign

O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign

O2's 'Priority Moments' promoted tweet campaign last year achieved an "unheard of" 'tweet engagement' rate of 117%, well above the

Katy Perry: stars in latest marketing activity for The Sims franchise

EA gets together with Katy Perry to boost The Sims

Gaming firm Electronic Arts (EA) has partnered with pop singer Katy Perry to develop and promote multiple games within its

FIFA12: Promoted tweet campaign exceeded all expectations

Electronic Arts claims Twitter ads exceeded expectations

The first publicly available analysis of Twitter's 'promoted tweet' products in the UK suggests that consumer engagement levels have been

The Monopoly Millionaires Facebook game

Toyota becomes first brand to appear in Monopoly Millionaires

Toyota has signed a deal with Electronic Arts, the video games publisher, that will allow it to place branded virtual

Fifa: W&K and AKQA will work on the latest instalment of the footballing game

Wieden + Kennedy Amsterdam and AKQA win Fifa 12

Electronic Arts has retained Wieden + Kennedy Amsterdam alongside AKQA Amsterdam to handle the global advertising for Fifa 12.

Fifa: incumbent W&K Amsterdam will repitch

EA seeks agency to handle Fifa global advertising brief

Electronic Arts is reviewing the global advertising account for the next instalment in its Fifa series of video games, Fifa