Topic page for DCM at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of DCM articles and analysis

Articles: 70 Results
Stacey…‘it’s more important than ever to focus our attentions on core brand-building principles’

Trending: Sign up to creativity

It's easy to get distracted by new trends and tech, but a good story well told is the best way

DCM commissions Caria to improve 'complex and costly' media buying

Digital Cinema Media is working with Caria, the media and creative campaign service, to improve the cinema media buying process

Religious ad: a spot showing the nativity has been barred from UK cinemas

Christmas nativity ad banned from cinemas

A Christmas ad showing the nativity has been banned from cinemas, after Digital Cinema Media (DCM) decided the spot constitutes

The judges: Jon Forsyth, founder, Adam & Eve/DDB; Jason Gonsalves, chief strategy officer, Bartle Bogle Hegarty; Pete Markey, chief marketing officer, Post Office; Andy Edge, commercial director, Odeon; Karen Blackett, chief executive, MediaCom; Barry Louth, head of media planning, BSkyB; Claire Beale, global editor-in-chief, ±±¾©Èü³µpk10 and chair of judges; Dino Myers-Lamptey, head of strategy, the7stars; Karen Stacey, chief executive, Digital Cinema Media; Justin Skinner, vice-president of market

The Digital Cinema Media Awards

The winners of the inaugural awards brought brands to life with the best advertising work in cinema

Heineken at the Battersea Power Station

Starcom Mediavest Group win Grand Prix at inaugural Digital Cinema Media awards

Starcom Mediavest Group has won Best Use of Cinema in an Integrated ±±¾©Èü³µpk10 and the Grand Prix for Heineken's "Open

Digital Cinema Media Awards entry list announced

Digital Cinema Media (DCM) has announced the full entry list for the inaugural Digital Cinema Media Awards, held in association

Digital Cinema Media launches inaugural industry awards

Digital Cinema Media has launched an awards scheme to recognise the best in cinema advertising over the past year, across

Zoe Jones: the marketing and insight director at DCM

Zoe Jones to head DCM marketing and insight

Digital Cinema Media has promoted Zoe Jones, the marketing director, to marketing and insight director.

Stacey…‘Brands have set themselves the challenge of becoming film-makers. The best example is The Lego Movie’

Trending: How to get brands noticed

A lot of ads simply pass people by. There are three ways brands can change this: make an impact, build

Simon Rees: the chief executive of DCM

Cinema ads eight times more effective at making brands stand out than TV, says DCM

Ads shown in cinemas have more of an impact on the audience compared with those watching TV, according to research