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Vizeum scooped Best Use of Dynamic Targeting in Cinema for Mini’s "Mini at the Movies," the first ever regionalised cinema campaign across the UK.

Mediacom won Best Long-term Cinema ±±¾©Èü³µpk10 for Volkswagen’s "Volkswagen and Independent Cinema", with Volkswagen supporting Independent Cinema for over a decade.

MediaCom also triumphed in Best Use of Innovation in Cinema for its First Choice campaign, "alll-inclusive family ticket" which introduced the first all-inclusive family cinema ticket.

Manning Gottlieb OMD’s Specsavers "should’ve gone to the movies" was awarded Best Newcomer to Cinema.

Karen Stacey, the chief executive of Digital Cinema Media, said: "The quality of entries to the Digital Cinema Media Awards has exceeded all our expectation and the bar has certainly been set high for next year".

Stacey added she hoped that these awards would inspire the industry to maximise the power of cinema for years to come.

Digital Cinema Media Awards 2015

Grand Prix
Starcom Mediavest Group
Heineken
"Open Your Cities"

Best Use of Dynamic Targeting in Cinema
Vizeum
Mini
"Mini at the Movies"

Best Use of Cinema in an Integrated ±±¾©Èü³µpk10
Starcom Mediavest Group
Heineken
"Open Your Cities"

Best Long-term Cinema ±±¾©Èü³µpk10
Mediacom
Volkswagen
Volkswagen & Independent Cinema

Best Newcomer to Cinema
Manning Gottlieb OMD
Specsavers
"Should’ve Gone to the Movies"

Best Use of Innovation in Cinema
Mediacom
First Choice
"All-inclusive Family Cinema Ticket"

More information about all the winners is available on the website.