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The O2 evacuates 1,200 following fire

London arena venue The O2 was forced to evacuate approximately 1,200 guests yesterday (18 October) after a small fire broke

Five of the best summer festival activations

Summer festivals are a hotspot for creative brand activations. Here, Event takes a look at the work of Strongbow, H&M

Four experiences to celebrate Jurassic World's release

As Jurassic World hits cinemas today (11 June), we take a look at the events taking place to celebrate the

Cineworld to entertain film buffs at V Festival

Cineworld will be bringing its pop-up cinema to the Virgin Media Louder Lounge at V Festival in Chelmsford, Essex this

My Media Week: Simon Rees

This week Simon Rees, managing director of cinema sales house DCM, takes us through the countdown to the introduction of

DCM launches new advertising system

Digital Cinema Media, the cinema sales house owned by Odeon and Cineworld, is moving to a new digital system in

Brand manager of the week: Bobbie Andrews, Marketing manager, Cineworld

Beta targets dads with online community DaddyBeGood

Ad agency Beta has created an online community website aimed at dads and signed up cinema chain Cineworld and toothpaste

Astus appoints Starcom's Jamie Pearson as UK media director

Former Starcom business director Jamie Pearson has resurfaced as UK media director at corporate barter company Astus.

M&M's inks million-pound movie deal to push flagship store

M&M's has signed a seven-figure deal to sponsor 'From The Red Carpet' (FTRC), the entertainment programme shown in cinemas, ahead