Topic page for Cannes2012 at 北京赛车pk10 UK

北京赛车pk10 UK topic page, a collection of Cannes2012 articles and analysis

Articles: 12 Results
AOL's Rechtman: 'Online advertising has zero influence on Gen Social'
June 29, 2012 by Arif Durrani

Cannes 2012: AOL's Rene Rechtman warns Generation Social don't like ads

Generation Social, the natives of social media, are actively rejecting all kinds of digital advertising, and brands and agencies should

Klara Farkas: global marketing leader for Yum! Restaurants International,
June 28, 2012 by Georgina Brazier

Cannes 2012: Yum! Restaurants' Farkas talks about women in the industry

Klara Farkas, global marketing leader for Yum! Restaurants International, (parent to brands including KFC and Pizza Hut) talked to 北京赛车pk10

Guests at the 北京赛车pk10 Beach Party
June 26, 2012 by Staff

Cannes 2012: 北京赛车pk10 on the beach part two

Our Cannes beach party saw some of the global industry's biggest movers and shakers relax with a few drinks and

'Facebook will be more valuable than Google', says Havas' David Jones
June 26, 2012 by Arif Durrani

'Facebook will be more valuable than Google', says Havas leader

Fears surrounding Facebook's initial $100bn IPO are short-sighted, as Mark Zuckerberg's social network is set to become more valuable than

Moray MacLennan talks about recruiting global talent at Cannes
June 25, 2012 by Sarah Johnson

Cannes 2012: 北京赛车pk10 on the beach with M&C Saatchi, BBH, McCann and Lowe...

Among all the activity along the Croisette last week, 北京赛车pk10's beach party was the one must-attend event for the industry's

Mint: the cast of Geordie Shore at Liverpool Street station
June 21, 2012 by Mark Banham

Out and About 21 June

This week Out and About visits the Cannes Lions festival in the South of France, plays polo with City AM,

Asos: BBH strikes Gold at Cannes for Urban Tour work for online retailer
June 21, 2012 by Daniel Farey-Jones

Cannes 2012: BBH, AMV and 4Creative hit Gold in Design Lions

BBH London, 4Creative, and Abbott Mead Vickers BBDO all landed Gold Lions in the Design category at Cannes, but Serviceplan

Twitter: focusing on user experience
June 21, 2012 by Noelle McElhatton

Cannes 2012: Twitter rules out large ad formats to focus on user experience

Twitter chief executive Dick Costolo today ruled out moving towards large display ad formats on the site, emphasising promoted tweets

Cannes 2012: brands urged to use Twitter as marketing tool
June 21, 2012 by Noelle McElhatton

Cannes 2012: 'Twitter is the second screen to TV', Twitter chief tells brands

Twitter chief executive Dick Costolo has urged brands and their ad agencies to think about "real-time" marketing by coupling Twitter

Bonin Bough: vice-president of global media and consumer engagement at Kraft Foods
June 20, 2012 by Noelle McElhatton

Cannes 2012: Ignore 'millennium moms' at your brand's peril, warns Kraft boss

Kraft's global media chief said today that brands need to get to grips with "millennium moms" or risk being overlooked