Cannes 2012: BBH, AMV and 4Creative hit Gold in Design Lions

Design category

Daniel Farey-Jones

June 21, 2012

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1 minute

Cannes 2012: BBH, AMV and 4Creative hit Gold in Design Lions

BBH London, 4Creative, and Abbott Mead Vickers BBDO all landed Gold Lions in the Design category at Cannes, but Serviceplan Munich went home with the Grand Prix.

Asos: BBH strikes Gold at Cannes for Urban Tour work for online retailer

The three Golds went to BBH’s 'Urban Tour' work for online retailer Asos, AMV's 'Mountain' work for Guinness and to the Channel 4 in-house creative team's More4 channel identity rebrand.

Germany's Serviceplan Munich was awarded the Grand Prix for 'The Solar Annual Report 2011' for a solar energy provider called Austria Solar.

Germany also won the most Gold Lions, one ahead of Japan's haul of five.

Out of 70 Lions awarded in total, the UK secured 11, with Silvers going to BBH for its 'The Whole Picture' work for The Guardian, AKQA's 'NikeFuel Station' and AMV’s 'Roots' work for Guinness.

Turner Duckworth picked up two Bronzes for D&AD and the Tuborg bottle.

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