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北京赛车pk10 UK topic page, a collection of Borders articles and analysis
Think BR: How to maximise your intangibles in a potential insolvency situation
For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell,
PLANET MEDIA: Media Week's weekly news round-up
In The News Lewis to head new digital unit at TMG - TMG named Will Lewis, editor-in-chief, as managing director
Tyne Tees and Borders to pilot regional TV news model
LONDON - The Government has selected the Tyne Tees and Borders TV region as a test area for its proposed
Retailers and media leap on new Dan Brown book
LONDON - Broken media embargos, a speed reading competition and price cutting are all part of the hype surrounding the
Borders aims to steal a march on Amazon with eBook offer
LONDON - Book retailer Borders will from today offer 45,000 eBooks for sale in an attempt to challenge Amazon's potential
And in the real world... British Airways, JJB, Cable & Wireless, Mitchells & Butlers and more
LONDON - Today's round-up of the biggest business stories affecting ad agencies
Borders in tie-up with Sky Arts 1
LONDON - Borders has signed a sponsorship deal with Sky's Arts 1 and Arts 1 HD channels.
Borders give email brief to Tangent
LONDON - Borders UK has appointed digital communications specialist Tangent to manage its email marketing.
Borders uses web to boost loyalty
LONDON - Borders, the bookstore chain, is rolling out individual, local web sites for each store to communicate with consumers
Borders' mobile campaign deemed a success
LONDON - A mobile campaign created for bookseller Borders has racked up strong sales, with exclusive mobile offers accounting for
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