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Topic page for Benefit at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of Benefit articles and analysis
Benefit embarks on 'Con-Tour' of the UK
Cosmetics brand Benefit is set to embark on a tour with its Hoola Ice Cream Van, which will 'con-tour' the
Behind the scenes: Benefit's 'GlastonBrow' drive-thru
Cosmetics brand Benefit launched its GlastonBrow drive-thru this week, which offered festival-goers free Benefit goodies, brow waxes and festival essentials.
Top five experiential stories of the week
Benefit's brow and beauty drive-thru, Walt Disney Studios' pirates in the sea, Jaguar Land Rover's light installation, Topshop's VR waterslide
Benefit launches brows and beauty drive-thru
Cosmetics brand Benefit has worked with experiential agency The Persuaders to launch GlastonBrow, the first brows and beauty drive-thru.
Brand Slam: Charlotte Tilbury vs Benefit
In this month's Brand Slam we pitch the experiential marketing strategies of beauty brands Charlotte Tilbury and Benefit against each
Top five experiential stories of the week
Bud Light's 'We're Here' tour, Heineken House at Coachella, Benefit's #RaiseABrow pop-up, Air New Zealand's inflight pop-up and Nestlé's Aisle
Behind the scenes: Benefit's #RaiseABrow pop-up
Cosmetics brand Benefit brought back its charitable initiative, the 'Bold Is Beautiful Project', with a #RaiseABrow pop-up shop in central
Weekender: Peroni at Somerset House, Benefit pop-up, Cocktails in the City
Events to watch out for this weekend include the launch of Peroni's six-month residency at Somerset House, Benefit's 'Bold is
Top five experiential stories of the week
Nike's Air Max celebrations, Bosch's 3D activation, Benefit's pink pop-up, Bridgestone's Olympic campaign and Cadbury's Easter maze are this week's
Five of the best emotion-powered tech
From brow translators to emotion reading radios, Event takes a look at five examples of emotion-powered technology.
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