In a bid to celebrate the quintessential British beachside holiday, rather than the typical summer holiday abroad, Benefit has launched its Hoola ice Cream Van which will emabrk on a UK tour throughout July.
The brand's UK 'con-tour' will visit beaches across the nation, inviting guests to visit the Hoola van and enjoy a range of beauty touch ups which will aim to give a summer glow. Visitors to the van will also be able to sample the Hoola Quickie Contour Stick, which launches this summer.
Alongside the beauty touch-ups, beach-goers will be able to stick their head through a bespoke Hoola cut out head board and receive a quick contour from one of Benefit’s con-touring experts. Guests are encouraged to upload selfies and images of the activation to their social channels using the hashtag #nolonghaul to win a sample of the Hoola Quickie Contour Stick.
Benefit has worked with agency , which provided the concept, design, production, venues, staffing and logistics for the campaign.
Lisa Potter Dixon, head makeup artist at Benefit, said: "Launching our Hoola Ice Cream Van this summer and con-touring the length of the UK means we’re able to provide that iconic Hoola glow to Brits without the need to travel abroad."
The Hoola van will launch from 15-16 July in Loch Lomond, before travelling to Hartlepool on 21 July, Scarborough from 22-23 July and Hastings on 28 July.
, which offered festival-goers free Benefit goodies, brow waxes and festival essentials.
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