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Topic page for BETC at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of BETC articles and analysis
World's Talking About: Unicorns
Diet Coke ditches 'hunk' and tells women to 'regret nothing'
Diet Coke has dispensed with the "hunk" character synonymous with its ads and launched a TV campaign that encourages women
BETC launches pop culture agency
BETC, the Havas-owned creative shop, is launching BETC Pop, a content and events agency.
Peugeot 508 ad harks back to Spaghetti Westerns
The tropes of the the Spaghetti Western - mysterious protagonists, frontier towns, close-ups of the faces of dirty, grizzled men,
Evian's next ad to feature baby Spider-Man
Evian has revealed that the next ad in its baby series will feature a grown-up and baby version of the
Havas profit up 2.6% to €199m
Havas made pre-tax profits of €199 million (£166.1 million) for 2013, up 2.6 per cent year on year.
BETC to launch in Brazil with Ray and Barradas
BETC, the Havas-owned agency brand with offices in Paris and London, will launch in Brazil with former FBiz chief executive
Trading Places: this week's people moves
Matthew Charlton and Neil Dawson leave BETC and BT Openreach appoints HSBC's Joe Garner as chief excecutive, in this week's
Peugeot seeks brand desirability with international ad campaign
Peugeot is seeking to move its brand "upmarket" with an international brand campaign focusing on the design aesthetics of its
Canal+ "the wise man" by BETC Paris
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